Documentary Makes Box Office Top Ten!

Documentaries rarely find success with a theatrical release, but"Expelled" is breaking the rules. (A pun! Get it?)

This movie has benefited tremendou$ly from a national controversy and clever marketing campaign. Christian documentary filmmakers should sit up and take notice of what marketing strategies can be adapted for their own films.

From The Christian Post:

"Expelled: No Intelligence Allowed," the pro-intelligent design documentary featuring actor Ben Stein, made history this weekend as it propelled full speed into the top 10 box office. It opened as the widest and one of the most commercially successful releases for any documentary film.

In an impressive opening weekend, the film debuted at No. 9 at the box office, earning a respectable $3.2 million while only appearing on 1,052 screens. ...

Click here to listen to Kevin Swanson's radio broadcast about the film.
Isaac Botkin has written a review of the film.