Blu-ray Sales Up 300%

In the first half of 2008, BluRay discs have sold over $200 million. Here's a recent article on the subject...

Blu-ray Sales Up 300%
July 23, 2008 | by Gordon Jones

First the bad news - the U.S. economy ain't all roses lately. The good news? Home entertainment spending is rolling right along with over $6 billion spent on DVD on Blu-ray discs alone. Add in rentals and that number climbs to over $10 billion. That's quite a relief for industry execs who had braced themselves (and the Blu-ray format) for a rough ride through 2008.

Why the success? Experts suggest that given the high cost of going out (dinner, drinks, movies) the home theater experience has become more attractive and certainly more frugal. "It's a bit reminiscent of the last recession during the '90s, when consumers were also not going out as much and wanted a home entertainment experience," says Craig Kornblau, president of Universal Studios Home Entertainment. "I think it's extraordinary that the business is holding up this well, given how much of consumers' dollars are being sucked up by increases in gas and food."

Read the rest of the article here.