The Love Dare

How's this for a success story?

Fireproof: The Movie comes to theaters this Friday. But even before the movie releases, one of its "plot points" is making news headlines. In the movie, firefighter Caleb Holt prepares to enter divorce proceedings, but Caleb's father challenges his son to commit to a 40-day experiment: "The Love Dare."

"The Love Dare" was an imaginary book created by the filmmakers as a major plot point. However, pre-screenings for the movie left audiences asking, "How can I get the book?" So Alex and Stephen Kendrick decided to write the book for real. Now, "The Love Dare" could become the top-selling Christian book of 2008. Less than a week before the movie releases, the book has already sold over 300,000 copies!

Read the news story here.