Fireproof DVD selling like hotcakes

Apparently, hotcakes must sell a lot because people often liken the sales of bestselling products to the sales of hotcakes. I suppose if fruitcakes sold well, the popular expression would be a little different.

Enough talk about cake. I'm here to talk about the Fireproof DVD, which is no cake, but it is a hot seller. According to the-numbers.com, Fireproof sold an estimated 500,000 units in the first week of release, making it the number 2 bestseller in the US for the week, and the number 12 bestseller for 2009 (so far)!